People are brands too

As an industry creative, it’s always been crucial to know your stuff when it comes to the digital world, because after all – the world, people and companies revolve around it. I’ve always enjoyed social media, but up until recently I’ve seen it only from the surface. “58 likes – yes!” “Someone shared my witty comment.” or “Someone remotely famous sent me a request.” In the world of marketing and advertising though, “knowing-your-stuff” and staying on top of the latest trends allows you to benefit your client immensely. So, you’d go ahead and be as social-media savvy as possible because you were promoting this brand that people already knew and (hopefully) loved. It was already established – all you had to do was advertise the crap out of it, and cleverly! But, those brands didn’t get established without having to start as a complete unknown. People are the same. We all start as a complete unknown (unless your princess Charlotte of course), but the simple fact is that people are brands too. Whether you’re Richard Branson or little Bayley Jones from Jo’burg – you are your own brand – so make it count. Realise the power in marketing yourself, because every single one of us has something to offer the world. So, in my promise to never stop learning and never stop improving, I’m using this as a platform to educate myself in every aspect of the digital world, social media, SEO’s and even in the creation of a brand new idea. So, I’ll keep you posted, and it’d be really cool if you kept me on my toes.